Sprint Upping Price of Its Unlimited Data Plan on Oct. 16

Sprint's existing $60 a month Unlimited Plan that includes no restrictions on data use, talk minutes or texts will go up in price to $70 a month on Oct. 16, but customers can still sign up for the lower rate through Oct. 15.

"At Sprint, we give customers what they want—and they want the option of unlimited data," Marcelo Claure, CEO of Sprint, said in a statement. "At $70 a month, Sprint still beats the competition. Rather than increase the price without warning, we want to give customers one last chance to take advantage of the $60 rate."

AT&T formerly offered unlimited plans but dropped them while T-Mobile's unlimited plan is $80 a month.

The $60 unlimited rate is available to new or existing customers who purchase a new device through Sprint's iPhone Forever plan, a Sprint Lease, the Sprint Easy Pay plan or who pay full retail price. Customers also can get the lower rate when they bring in their own compatible device, according to the company.